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More often complaints about bipolar disorder in the circles of the metropolitan advanced public can be heard only talk about identity. Anyone now ask “Who are you?”, They will answer you not just “man”, “woman”, “worker”, “Russian”, they will tell you: “I am a nuclear anarcho-feminist”, “I am a cisgender pansexual”, “I am horizontally gifted childfree "," And in general, I knew from childhood that I was Izhor. " Identity is a new intellectual fetish for those who have studied Russian by the T9 function in a smartphone, and the story by the “Game of Thrones”.
What infuenser you are, if you still have not found in yourself even a drop of non-Russian blood (especially Polish nobility, Lithuanian princes and, if very lucky, Scandinavian Vikings) and did not make Aliya to the homeland of the ancestors and the best in the world of insurance medicine? What kind of leader is you, if you haven’t revealed a new intersectional transgressive I? And what blogger are you if you haven’t done the Vedic tattoo of the goddess Lely on the right hemisphere?
From the outside, it reminds of a “parade of sovereignties”, only on the site of the former Soviet republics we are now with you, and the processes of disintegration have shifted from the state level to the private level. What makes people take part in the new world-historical cosplay and actively throw off the usual social skin, which their predecessors liked to wrap up in?
People prone to mysticism will say that the cause of all is the age of Aquarius, which comes to replace the age of Pisces associated with Christianity. People who are prone to analysis - that identity is replacing ideology: as an analogous era - replacing digital, only in the field of society and politics. If earlier people united around rational political slogans and ideas, today they unite around emotions - the psychotherapeutic sense of belonging to a particular group based on gender, language, religion, mental disorder, injury or resentment (#MeToo movement is a vivid example). Finding like-minded people with similar views now thanks to the development of communications is easier than ever — just a click away.
And indeed, we are less and less distinguished from each other as representatives of different classes (there is no longer an insurmountable difference between the proletarians and the bourgeois, or between the communists and the liberals), but more and more - as individuals who demand recognition of themselves in one capacity or another - as a victim, an object persecution or a claimant to social bonuses such as color differentiation of pants and unconditional worship, if suddenly you turned out to be an ovulyushka with a half-year-old tugosrey.
It is also important that, unlike an ideology that exists independently of you, identity is something you can choose yourself - as a new hairstyle or series for the weekend. And the current parade of personal sovereignties is in many ways a by-product of the consumer society that linked the choice of Pepsi with the choice of identity. If you are 20 years old to say that you are not the same as everyone, because “you choose the best”, “impeccable taste” and also the “symbol of superiority”, then you will begin to think that you are truly unique, and not just a sucker, meaning whose existence is to remain solvent to death.
There is another reason why people, and now entire nations, suddenly change their identity: they do not want to be responsible for the past. This is illustrated by the example of the former Soviet republics and especially Ukraine, where many willingly adopt a new identity in terms of language, cultural nationalism and deep resentment towards Russia. For them, a new identity is like a new passport, in which there are no old compromising stamps on marriage, common children, residence permit and military duty, but there is a “visa-free” and a beautiful three-dimensional hologram.
And this is noticeable in the negative mood of today's young people who want to leave the country (according to the Levada Center, at least 40% of respondents). As rapper Faith sings, “My country is one big zone, wherever I find myself in it, I feel at home.” It seems to be Russian among 16−24-year-olds is not popular.
Returning to where we started. Or maybe those are right who begin to learn the story of the "Game of Thrones"? After all, now everyone has split into tribes, clans, clans, teips. And the story in its sublime modernist spirit really ended. And the struggle for survival began in its completely unsightly biological form, in which identity is a question of market advantage, designed to emphasize the superiority of some individuals over others.