The technology was meant to be the one which helps us to do things faster, better and easier in one word to be more productive. But these distractions aren’t just unproductive, they’re anti-productive. They create more work than they replace because due to our non-stop distraction we need much more time to finish the task we set to do. Also, with so much offer on Instagram, YouTube, Twitter, Facebook it’s really hard to decide on which kind of content should we focus on-and also stay focused. Ultimately, entertaining and not useful information gets us addicted because it is pleasing, easy and it numbs a lot of our day-to-day stresses and insecurities. The same way the consumer economy of the 20th century called upon us to invent the nutritional diet, authors believe that the attention economy of the 21st century calls upon us to invent an attention diet.