Do you follow fashion? To be honest, I don't. But on my project, there are girls who are just obsessed with this. They regularly browse online catalogs of Zara, New Yorker, and other youth stores. And they lower half the package money on the things from there. But the worst thing is if you run into them in TkMAX. Most likely they will have to order a taxi to take away everything that they decide to buy there. I thought about it. It is interesting that literally 20 years later no one from the youth will look at those things that my colleagues bought. Progress and technology are constantly being updated, and now many are predicting a “revolution” in clothing. And “digital clothes” will enter the market, and will be the latest trends in Europe. Well, European youth will have to test them for themselves. Let's look what I found on this subject.
Digital suits, like what Trabun bought, are an acquisition of the same kind. They are often compared to paper clothes for cardboard dolls - once popular children's entertainment. You can wear digital things in photos and videos: the owner photographs himself, and then superimposes a 3D model on the image. For the first time, a collection of these clothes was presented in 2018 - so the creative agency Virtue drew attention to the opening of the Carlings online store. Now other brands are doing this, as a rule, also for public relations. Young people often buy catchy things in order to be photographed once for instagram, and this leads to hyperconsumption and an increase in garbage.Digital clothing is much greener. In addition, it can be made in a single copy and inexpensively (about 10-50 euros) in comparison with physically existing things sewn to order. However, there are also very expensive digital outfits, such as the Iridescence dress, bought for 7800 euros.
Another know-how - energy-generating tissues, they are now being developed in Gothenburg (Sweden). In 2018, researchers Anya Lund and Christian Muller demonstrated a soft tissue that generates a small electric charge under pressure and tension (such materials are called piezoelectric). Current is generated more efficiently when the threads get wet, that is, this technology should work especially well in sportswear.
3D printing seemed a little breakthrough and innovative in the early and mid-2010s, and now this technology seems to be becoming commonplace in a wide variety of areas, including fashion. Dutch designer Iris van Harpen has made 3D printing a feature of her brand and creates recognizable surrealistic things that resemble the architecture of Zaha Hadid buildings. The lesser-known compatriot van Harpen Martier Dijkstra also works with textiles made using 3D printing technology, and her clothes are highly appreciated by fashion critics. Now the question is not even to apply this technology for the manufacture of clothing and accessories (this is already a reality).
In 2016, the American startup MycoWorks introduced mushroom material indistinguishable from dressed skin from afar. Their competitors are the innovative company Bolt Threads and their version of the product called Mylo. In Italy there is a similar development - the muskine from the company Grado Zero Espace.
I am very glad that thanks to the ESK project, I was able to realize and overestimate my personal attitude to things and reasonable consumption. Before the project, I very often bought plastic bags in muggles, drank water only from disposable bottles, and bought vegetables and fruits in packs. Now I realized that this does not need to be done. So it is with clothes. I used to store a million things, and didn't throw anything away. On the contrary, everything was dragged into the house. She took things that she never even wore. My actions are very stupid. As soon as I arrived in Germany, at first I was sad that I took so few things with me. And even cried from despair. And then I analyzed it, and realized that I don’t need all this. That now I can live extremely ascetic, and since then I am very well. I get a leave when I understand that the things that I left in my native Kazakhstan can help someone else. And when I get back from the project, I promised that I would give these things to those in need. Therefore, do not be afraid to discover new things for yourself, new things are not always bad, but new ones are mostly unfamiliar and good.